But this November was my worst ever (in fact, it was the worst sales month of 2009). I also got very few new item and shop hearts. Less than half of my usual rate. I have to wonder why.
This is what I've come up with so far:
- My short vacation cost me a week of promotions.
- I did not invest any money in paid ads this month.
- Etsy's SEO "improvements" cost me my Google ranking - it plummeted from 3/10 to 0/10 which effects my search engine result.
- In previous years I did some trades that showed up on my sales total. I no longer do that.
I want December 2009 to be the best sales month I had this year. I want it to exceed 2007-8 sales rate for December. My last international shipping date for Christmas Eve is Sunday 6.12.09 which doesn't leave much time, as far as Christmas gifts are concerned (of course I offer express shipping that arrives in 4 workdays, but still).
Since I hardly had any revenue in November, I cannot invest in paid advertising now.
I find it hard to believe my shop suddenly fall out of taste, so I don't consider that as a possible reason. Perhaps my recent diversity in item categories (Flutterbutts, jewels, cards, headbands, and so on) has a negative effect?
Your thoughts, comments, ideas and of course - purchases are most welcome.
Update - is it possible the name Flutterbutt turns people off? Recently I found some nasty websites using this term. Maybe it is not as cute as I thought. Should I change it?